Digital Marketing Executive

Location:
London
Department:
Marketing & Communications
About The Role

You will enjoy working with multiple business stakeholders, developing and maintaining strong relationships to ensure that you fully understand key departmental objectives, as well as the overarching departmental strategy. Excellent opportunity to utilise your strong communication skills to build and manage relationships with stakeholders across the business. 

You will be responsible for the day-to-day running of motabilty.co.uk and motabilityoperations.co.uk with a view to maintaining high levels of customer satisfaction for end users.

Responsibilities include:
 
Website Management & digital editor
  • Use content management systems to upload and update web content, ensuring the user journeys are optimised
  • Responsible for all BAU activity on the website and digital support. Act as the initial contact for all queries related to the website (technical and content). Responsible for ensuring that appropriate action /response is initiated for all the feedback received from internal and external sources
  • Work with content experts to ensure web content is consistent and coherent. Maintain a uniform tone of voice in keeping with the brand and content strategy
  • Responsible for planning and executing the editorial content strategy and publishing plan. Be recognised as the website expert within the company, with a brief to engage the whole team with the digital content strategy and its execution
  • Responsible for the creation of new digital assets including videos, infographics and digital tools

Reporting

  • Reviewing and preparing monthly analytics reports across digital properties. Use all available analytics (e.g. Google Analytics) to provide periodic and ad-hoc reports on usage and success of digital properties, including proposals for improvements
  • Keep track of SEO performance and updates to ensure that the websites are optimised for SEO

Project Support

  • Assist the web product owner and technical delivery teams to suggest, test and deliver improvements to the site and make enhancements to key user journeys
  • Support the integration of new digital properties being developed on MO websites
  • Be part of the team that will be responsible for managing the convergence during the phasing out of the legacy system and releasing new technologies
About You
You will have gained the following skills/experience:
   
Minimum
  • Good working knowledge of at least one CMS platform
  • Understanding of technicalities on web platforms
  • Good understanding of HTML and CSS
  • Excellent grasp of English for copywriting, copy editing and proofreading
  • Excellent oral and interpersonal skills to be able to communicate and work with all levels within the organisation
  • Passionate about digital technology with a desire to keep on top of new technologies and share these best practices with the overall team

Desirable 

  • Experience with SEO
  • Experience with using image editing software, such as Photoshop
  • Knowledge of development methodology such as waterfall, agile or Kanban
  • Good understanding of internet infrastructure e.g. https, server status codes, DNS etc.
About The Company
At Motability Operations Ltd we provide a unique mobility proposition for the specific needs of people with disabilities by leasing cars, scooters and powered wheelchairs to those in receipt of Disability Living Allowance and Personal Independence Payment. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and have over 600,000 customers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.
 
Our values are at the heart of everything we do and our people demonstrate these values:
  • Empowerment
  • Empathy
  • Inclusion
  • Forward thinking
  • Excellence

What’s on offer
As a Motability Operations Ltd team member you can expect:

  • 27 days holiday in addition to bank holidays
  • Competitive salary
  • Private healthcare
  • 15% non-contributory pension
  • Life assurance
  • Voluntary benefits such as discounted car hire, roadside recovery membership, travel insurance and gym membership

Unfortunately Motability Operations Ltd is unable to provide visa sponsorship; therefore applicants applying to work with Motability Operations Ltd must be eligible to work in the UK.